An interest in community development and a passion for travel led Brook Eddy to India in 2002 to research a movement based on the principles of Bhakti, or devotion through social action. While there, she fell in love with fiery masala chai and it enveloped her senses in a way that she couldn’t forget years after returning home.
Seeing an opportunity in the U.S. market for fresh, preservative-free, spicy chai, Brook concocted her own chai blend in her home kitchen in Colorado. She bottled her brew into mason jars with handwritten Hafiz poetry labels and gave them to family and friends as holiday gifts. The taste inspired cravings beyond belief, and before she knew it she was delivering bottles of Bhakti Chai concentrate to local cafés. In 2006, Bhakti Chai was born with the vision of creating social action within enterprise by using only sustainably sourced ingredients (fair trade, organic, NonGMO) zero waste manufacturing, and supporting social change through organizations that work to serve and empower women and girls. Today, Bhakti Chai continues to create fiery chai from small batches in its own micro-brewery for cafe’s and grocery stores across the country.
Brook Eddy has a graduate degree in Social Policy and Non-Profit Management from the University of Michigan. She has spent her career working for social change through nonprofits, businesses, and NGOs. She also had a brief stink as a personal chef, writing coach, and non-profit consultant. She is the mother of ten-year-old twins; practices yoga, is a travel and spicy food enthusiast, a youth soccer coach and lives in Boulder, Colorado.
Brook Eddy and Bhakti Chai have received numerous awards:
Sofi Gold Award Winner - Best Hot Beverage
San Francisco Chronicle - Best Chai Tea
North American Tea Champion – Silver Medal
Delicious Living Award – Best New Product
Colorado Business Magazine - Top Woman Owned Companies
Natural Products Expo – Best in Show Award
Beverage World - Bev Star Award
Colorado Business Magazine – Companies To Watch Award
BCBR - Fastest Growing Company Award
Naturally Boulder - Best Young Business Award
Best of Boulder – Best Chai (2011, 2012, 2013)
BCBR - Forty Under Forty Entrepreneur Award